research, inspiration, creation


Each brand design project takes approximately 3 to 5 weeks. All time estimates are dependent upon the individual project, number/complexity of revisions, client response timeliness, and my current booking schedule. 



Like any relationship, it all starts with a first date to make sure we are a good match. I will ask you some questions regarding your business, vision and goals for your brand development and you get the chance to ask me any question that comes to mind. This step will give us both a chance to get to know one another and make sure we are going to make an awesome team.


If we hit it off and find that we are the perfect match, you will make a payment to hold your spot in "The Everlasting Story" queue at this time. 
* please note this deposit is nonrefundable



So your project start date is here and now it’s time to get started.  The first step of the branding process is the creation of an inspiration board. I will study your questionnaire and create a color palette along with style inspiration that will set the overall tone of your new brand.  Within 10 business days of your start date, you will receive your first deliverable and have a chance to review and request up to 2 rounds of revisions until you are in love with the direction.



Now that we have established and finalized your inspiration board, I will then get to work on creating the cornerstone of your new brand. The logo design process can take approximately 10 to 15 business days to complete. During this phase you will receive your second deliverable which will consist of a few unique logo concepts designed based on the information given in the initial stages and your approved mood board. Once received, you will have the opportunity to review and request up to 2 rounds of revisions until your are completely love your new logo design.



It’s now time to put it all together and create your final deliverable. Your new brand style guide! We will put your lovely new logo, color palette and inspiration photos. Then add logo variations, patterns, fonts and any elements into a full branding guide format. You will have a chance to review and request up to 2 rounds of revisions on the final board. Once your approval is received and your final payment is made, I will package up your files and send them to you via a convenient dropbox link for download.